This is according to a research conducted by ICERTIAS, a Zurich-based group.
Sarkodie and R2Bees are part of results of the first Ghanaian QUDAL – QUality meDAL - DEEPMA Research conducted in June this year by means of an online survey on a sample of 1,200 Ghanaian internet users older than 15 years of age.
According to the research, Ghanaians consider that the best quality – from entertainment, business to sports - is offered by Toyota, Sarkodie, R2Bees, Christiano Ronaldo, Asamoah Gyan, and Manchester United F.C.
Apart from attending concerts by Sarkodie and R2Bees, Ghanaians would drive a Toyota, and would most like to watch football matches by Manchester United.
Some of questions asked and answered during the survey include:
Specify the name of the family car manufacturer or supplier that, in your personal experience and opinion, offers absolutely the highest level of quality in in your country: The majority of the surveyed responded - “Toyota”
Best world sportsman - Christiano Ronaldo
Best sports club (regardless of which sport) - Manchester United F.C.
Best Ghanaian sports club (regardless of which sport) - Asante Kotoko SC
Best sportsman/sportswoman in Ghana - Asamoah Gyan
Best Ghanaian music group - R2Bees
Best singer in Ghana - Sarkodie
In the commercial categories Ghanaians nominated, for example, the providers of the absolute highest quality level: IDEAL Milk (category: milk); Rice Master’s (category: rice); Samsung (category: mobile phone); Dark and Lovely (category: shampoo); HP (notebooks); Adidas (sports footwear); Barclays Bank of Ghana (bank); SIC (insurance company), Visa (credit card) etc.
Organizers of the research said “QUDAL Research gives a completely new picture of Ghana and the Ghanaian market and reveals what Ghanaian citizens think of available value, quality and the way they recognise and value them.”
SOURCE : MUSIGA.ORG.GH
