With over 1.2million total number of weighted total of fans and followers on Twitter, Facebook and Instagram, Dumelo stood head and shoulders above all other Ghanaian entertainment people with accounts on any or all three social media platforms.
John Dumelo also led the pack in terms of raw or unweighted total with 4,249,830.00 across the three aforementioned social media platforms. Although he was not the leader in terms of most followed on Twitter and Instagram, his total haul of 3,290,531.00 of fans on Facebook contributed to pushing him to the top of the list.
The compilation, which was done by Francis Doku, a columnist at Graphic Showbiz and a marketing communications practitioner, was to determine which Ghanaian entertainers especially musicians, actors, comedians, radio and TV presenters had the most following on Twitter and Instagram as well as the most fans on Facebook together. It was also done to determine which of them had the largest following on each of the three platforms in 2015.
In order to remove any bias or advantage on specific platforms where individuals were stronger than others, weights were applied to each of the platforms as follows: Twitter 40%, Facebook 35% and Instagram 25%. The weights were applied according to the functional roles of each platform.
Whereas Twitter provides adequate room for interactivity, Facebook makes it possible for engagement in the form of likes, shares and comments, while Instagram enables sharing photos and short videos for aesthetic appeal.
The other nine celebrities who made it to the top ten on the weighted total hierarchy were Yvonne Nelson (1,188,062.75), Jackie Appiah (716,731.40), Sarkodie (660,092.55), Herty Bongreat (483,399.55), Funny Face (466,961.80), Asamoah Gyan (353,352.65), Stonebowy (312,300.05), Ama K. Abebrese (260,691.05) and Samini (253,866.80).
Following Dumelo as the next most popular Ghanaian entertainer on social media as of December 26, 2015 was actress Yvonne Nelson, both for unweighted and weighted total. In the weighted total, Nelson had 1,188,062.75 and in the unweighted total she had 2,389,421.00 across the different social media platforms of Twitter, Facebook and Instagram.
The actress and film producer overwhelmingly beat everyone with a total of 982,245.00 followers to emerge as the Ghanaian celebrity with the most following on Instagram. She was second on Twitter and Facebook with a total of 564,188.00 followers and 2,389,421.00 fans respectively.
In a list that is dominated by actors and actresses, popular actress Jackie Appiah emerged as the third most popular Ghanaian on social media. Although she had a very negligible number of followers on Twitter, her impressive number of fans on Facebook and followers on Instagram shot her to the number three position.
With a total number of 1,761,883.00 fans on Facebook, Jackie Appiah is the third most popular Ghanaian celebrity on that platform after Dumelo and Nelson. Also, with a total of 752,178.00 she is the third most followed Ghanaian celebrity on Instagram after Nelson and Dumelo in that order.
Making it to the number four position on both unweighted and weighted total behind Jackie Appiah is multiple award winning rapper, Sarkodie. He is the most followed Ghanaian entertainment icon on Twitter with a total of 692,988.00 followers.
Although he was the most followed celebrity on Twitter, his respective fifth position with 489,459.00 followers on Instagram and sixth position with 868,442.00 fans on Facebook contributed to pushing him to the fourth position on the list.
One big surprise in the top ten is gospel artiste Herty Bongreat, though she had very negligible number of 305 followers on Instagram (the same number as Jackie Appiah had on Twitter) and also did not have a big number of followers on Twitter (3,104), her total haul of 1,606,939.00 fans on Facebook contributed to making her the fourth most popular Ghanaian on that platform and the fifth on the total list.
Funny Face is the sixth most popular Ghanaian entertainer on social media on the weighted total hierarchy. He attained this enviable position because he is very popular across all three platforms, but most especially on Facebook where his total haul of 922,022.00 fans placed him behind Bongreat and ahead of Sarkodie as the fifth most popular on Facebook.
He also attained the same position on Twitter where his total number of followers of 332,793.00 placed him directly behind Efya and ahead of Reggie Rockstone.
Footballer and singer Asamoah Gyan, showed very strongly on Twitter and Facebook and also not badly on Instagram propelling him to occupy the seventh position on the list of the most popular Ghanaian entertainers for 2015.
Artiste of the Year at the 2015 Ghana Music Awards and recipient of BET’s Best International Act, Africa as well as winner of Reggae, Ragga and Dancehall Artiste of the Year at the 2015 AFRIMA, among others, Stonebowy occupied the eighth position ahead of Ama K. Abebrese at number nine and Samini at number 10 respectively.
Stonebwoy had very strong numbers on Facebook where with a total number of fans of 578,213.00 he was directly behind Sarkodie and ahead of actor Majid Michel at number seventh position on that platform.
Both Ama K. and Samini who occupy the ninth and tenth positions respective were very strong on all three platforms, but especially Facebook and Twitter.
Some of the entertainers who made the celebrities social media power list for 2015 include Yvonne Okoro, Manifest, Joselyn Dumas, Reggie Rockstone, Shatta Wale, DJ Black, DBlack, Mugeez, Juliet Ibrahim, EL, Okyeame Kwame, Omar Sterling, Eazzy, Delay, Afia Schwarzenegger, Lydia Forson, Van Vicker, Jessica Opare-Saforo, Naa Ashorkor, Wanlov, Deborah Vanessa, Abeiku Santana, Pappy Kojo, Joey B, Nana Aba Anamoah, Nadia Buari, Jeremie, Sammy Forson, Jay Foley, Nana Ama McBrown, MzBel, Emelia Brobbey, Sandra Ankobiah, KOD and Edem.
Source: Francis Doku
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